Hi, I'm Farrah Albertie!
Senior Visual & Experience Designer
Experience: Visual Design - 25+ years, UX Design - 6 years
I specialize in making the complex simple. By empathetically incorporating both user needs and business goals, I strategically solve complex design problems.

areas of focus
User Interface Design
Experience Design
Prototyping
Noteworthy Projects




Redesign
Enhancing the Post Login Contact Page for a Global Bank
My role was to redesign the post login website page for a global bank.
Sketch to figma conversion / Maintenence
AI Chatbot & Messaging Design Library
My role was to convert an 100+ component chatbot and messaging design kit from Sketch to Figma for an international bank. This also included maintenance and design of new design elements.


mobile app DESIGN
Designing Solutions to Decrease Food Insecurity
My role was to design a solution that helps food insecure people to find food resources.
WEBSITE Redesign
Redesigning SaaS Website to Increase Conversions & Decease User Loss
My role was to create personas, wireframing, prototyping, user interface design and front-end development.
